November 15, 2024
The acquisition of Kellanova by Mars was by far the largest deal announced in Q3 2024, according to S&P Global, with a transaction value of US$36B. Good to see that conservative consumer good investments have a promising future in a tech-dominated environment.
Kellanova is a leading global company active in snacking, cereal and noodles, plant-based foods and frozen breakfast, with famous brands such as Pringles®, Cheez-It®, Pop-Tarts®, Rice Krispies Treats®, NutriGrain® RXBAR®, Kellogg’s® (international), Eggo® and MorningStar Farms®. This deal will certainly line up among the Top10 of the most expensive brand portfolios ever acquired.
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