Overlooked Potential: Ignoring Intellectual Property Undermines M&A Success

We all know: Intangible assets make up very large parts of company value. But do we know that 70% of M&A leaders don’t explicitly consider the potential value of internally generated IP assets in the M&A process. This is a finding of Deloitte’s 2024 M&A survey with M&A leaders of 130 firms in Australia.

In other words, for large parts of the deal value, M&A leaders don’t know what they get from a deal. That’s a shame. Post-deal valuation of acquired intangible assets, as required by international accounting standards, can be performed pre-deal as well. Provided that they are properly planned and organized. A major step towards deal quality.

Changing perspective, showcasing existing IP value to buyers is also one of the strongest arguments a seller can have.

MARKABLES has the largest and most comprehensive set of market comps to support the valuation of intangible assets.